DX Promo Manager BCCA( PepsiCo Вимм-Билль-Данн/Бишкексут )

Описание вакансии

компания "pepsico вимм-билль-данн/бишкексут"

own promo strategy & commercial integration

• define and lead the promotional strategy across ot, tt, afh, and e-commerce channels.

• own promotional budget planning in partnership with revenue growth management and ensure alignment with commercial priorities and aop commitments.

• ensure promotional plans are fully aligned with customer strategies, marketing calendars, innovation launches, and demand acceleration priorities.

• partner closely with dx planning to embed promotional opportunities and risks into the growth agenda.

build promo governance & operating model

• establish and govern the end-to-end promotional management process across bcca.

• define clear ownership, decision rights, and ways of working between dx promo, rgm, sales finance, sales, marketing, supply chain, ibp, and dx planning.

• implement governance standards, planning routines, and performance reviews that improve promotional decision-making, accountability, and business outcomes.

drive promo planning, execution excellence & performance

• own the promotional calendar across customers, channels, and key promotional levers.

• work in close collaboration with the business development team to manage and monitor the timely launch of promotional campaigns in digital systems, ensuring accurate execution across customers and sales channels.

• lead the monthly promotional re-planning cycle, incorporating business performance, supply constraints, customer requirements, and market dynamics.

• monitor promotional execution and in-flight performance against agreed plans and standards, identifying risks, compliance gaps, and corrective actions.

• partner with sales teams on competitive promotional monitoring and ensure insights are reflected in future plans.

build promo excellence capability

• lead post-promotion evaluation and embed learnings into future planning cycles.

• develop promo excellence standards, playbooks, and channel-specific guidelines for commercial teams.

• drive continuous improvement of promotional effectiveness, execution quality, and trade investment roi.

• lead and develop the dx promo team while fostering a culture of accountability, collaboration, and performance excellence.

success measures

business impact

• aop delivery support through effective promotional planning, execution, and optimization.

• improved promotional roi and trade investment effectiveness.

• realization of promotional growth opportunities and mitigation of commercial risks.

• incremental net revenue generated through optimized promotional investments and actions.

capability & process development

• successful establishment of the dx promo capability across bcca.

• adoption of promo governance, standards, and ways of working across markets.

• effective integration of dx promo into aop, sop, soe, and demand acceleration processes.

• implementation of channel-specific promotional strategies and promo excellence standards across ot, tt, afh, and e-commerce.

organizational impact

• clear ownership and accountability model across dx promo, rgm, sales finance, and sales.

• enhanced cross-functional alignment and decision-making effectiveness.

• adoption of promo excellence standards and best practices across bcca markets.

• strong dx promo–dx planning partnership, ensuring promotional levers are fully embedded into growth delivery and risks & opportunities management.

• higher education in economics, business, finance, marketing, or a related field.

• minimum 5 years of fmcg experience across commercial planning, revenue growth management, sales finance, trade marketing, category management, commercial excellence, or related functions.

• at least 2 years of people management experience.

• strong understanding of promotional management, trade investment optimization, commercial planning, and business performance drivers.

• proven track record of building processes and cross-functional ways of working in complex organizations.

• strong analytical and commercial acumen with the ability to translate insights into business actions and recommendations.

• excellent stakeholder management and influencing skills, with experience working across senior cross-functional teams.

• advanced excel and powerpoint skills; experience with analytical and reporting tools (e.g., power bi) is a plus.

• english proficiency at upper-intermediate level or higher.

• work in an international company with well-developed corporate values and standards.
• official employment as part of the company’s staff.
• stable salary with annual salary increases based on performance results.
• extended benefits package - medical insurance, life insurance, and mobile phone compensation.
• corporate training opportunities.

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